How
To Improve The Conversion Ratio Of Your Banner Ads
One of the most famous ways to advertise nowadays on the Internet
is by using banner ads. It is very easy to go about buying banner
ads on different websites, and depending on the website will
determine how much it is going to cost to place your banner
on that website. However, a lot of people do not like to use
banner ads, because their conversion ratios is very poor. Generally,
banners deliver a click-thru rate between 0.1% to 1.5%. This
stands for the amount of views it gets that turned into hits
for a site.
A lot of people notice that banner ads are getting
a lot of views, but none of those views turn into real and profitable
traffic. So now we are going to talk about different ways that
you can improve the conversion ratio of your banner ads. This
has to do a lot with where you place them and what you have
them say.
The thing about banner ads is that you only
get a few seconds to really get someone to pay attention to
it. They say that the average person stays on a website for
five seconds before leaving. That means that your banner ad
has to attract their attention before that five seconds is up.
That is why a lot of people use flashing lights and other things
like that to get people to notice them. However, just because
they notice them does not mean that it's going to turn them
into hits for the site.
After you get the person to notice your ad,
you have to make them want to click on it. This has a lot to
do with the wording that you use. You need to have related keywords
in your banner that people want to click on, and on top of that,
you need words that make them want to click on it. If you can
work this into your banner, then you are going to start of the
right foot.
The next thing that you have to think about
is where you are going to locate your banner ad. The best thing
to do is look at what you are selling, and take a look at what
kind of niche your product appeals to. Thus, you can use that
information to find a website related to your niche that is
more likely to receive targeted traffic related to whatever
you are selling. For example, if your niche is around people
aged between 15 to 25, then you may want to place your ads on
MySpace.
Of course, it really has a lot to do with how
much money you have to spend as well. The more money you have
to spend, the better website you are going to be able to place
the ad on. In the end, the only thing that matters is that your
banner appeal to the right audience. If you can do that, then
you can rest assured that your banner ad is going to have a
great conversion rate.
To Your Success!
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