Web
Design Tips: How To Choose The Right Colours
When creating for the www, 1 aspect of the web site design that
needs precise consideration is colour. electing colour lacking
substance or facts could divert end users from the website.
picking the appropriate colour with substance and information
could command to a superior web site design.
Knowing about colour psychology and symbolism
is essential in knowing what colours affect people in certain
ways. colour perception is strongly linked to emotions and feelings
including happiness, sadness and passion.
Colours can also demonstrate contrast and emphasise
sections of a webpage that you might want the user to interact
with including a promotion box or a buy now button.
Here is some of the most popular colours
and how they make people feel.
Blue can represent depth, professionalism, trust
and honour. Dark blue is used by multitude corporate firms although
this colour can also be seen as cold.
The colour black is about power, elegance, evil
and mourning. rock bands regularly use backgrounds that are
black because of its association with the dark side and anger.
The colour yellow can symbolise riches, design
optimism and energy. Using yellow in designing for the web is
a excellent way to make certain components stand out from the
rest of the website.
The colour black can be associated with death,
mourning, power and style. many metal bands use black as their
main colour due to its links with death and evil.
Yellow summons up images of summer, joy and
optimism. it is a colour that could be overwhelming and if used
alongside with black, it creates a feeling of warning.
Just like yellow, red is linked with love, sex
and energy. it can also be overpowering if overused, although
it is excellent to attract attention.
Purple has connotations of royalty, indulgence
and luxury. it isn't a commonly used colour in designing web
sites, perhaps because its known as a girly colour.
Creating the impression of earthiness, cosmos
and poverty, brown is extremely similar to green as it can be
used to give a relaxed feeling to a site.
Orange is truly youthful but also warm, stimulating
and friendly. used in sites, it is also welcoming.
Grey is a popular colour for backgrounds for
websites. just like black, its perfect for highlighting images
and it creates perfect contrast between different colours.
Knowing more about the psychology of colour
can give web designers the upper hand when designing for a client.
just knowing what colours create what effect can make your site
a success. there's nothing worse than creating a great-looking
site but doesn't connect with the end user. using colour in
a clever way to create feeling, contrast and balance can change
an average website into a successful one.
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