Tips
for Successful Sales Letters and Ads!
"The more things change, the more they stay the same".
That saying couldn't be truer, especially when it comes to writing
ads and sales letters.
The same things that worked fifty years ago
continue to work today. Yes, times and technology has changed,
but people haven't. At least, not the way we react to an effective
advertisement. When writing an ad or sales letter, there are
two critical points you must NEVER, EVER forget:
1. Most people don't make a buying decision
based on logic. They make a buying decision based on their emotions.
2. People don't want to feel like they're being
coerced or pushed into anything. They want to feel like they
arrived at a buying decision completely of their own free will.
Go back and read point number two again. That's
a very fine line. But you MUST learn the distinction, if you
want to master the art of writing effective sales material .For
more details visit to www.web-sales-letter-secrets.com. Actually,
writing effective sales material is quite simple, really. In
fact, I'm going to teach you all of the basics in this article
today. And if you consistently apply those basics, you'll see
your income skyrocket!
Here's the key: You MUST write every single
ad and sales letter using the following classic AIDA formula:
A=ATTENTION I=INTEREST D=DESIRE A=ACTION
Let's break down each letter, so that you can
understand the full import of the formula:
A=ATTENTION: The very first thing your ad or
sales letter must do is get your prospects attention. The very
best way to do that is with an effective headline. So, what's
an effective headline? An effective headline is any headline
that answers this question: "What's in it for me"?
That's all your prospects really care about. What's in it for
them? Here's an up-to-the-second example of an effective headline:
"How To Write Super-Effective Ads and Sales Letters"!
So, what makes the title of this article an effective headline?
Two things: First of all, I answered the "What's in it
for me" question. Secondly, the headline made you read
this article. And that my friend is the whole point! You want
prospects to read your sales material!
Now, we come to the second letter in the aforementioned
AIDA formula:
I="INTEREST". After you get your
prospects attention, you want to get them "INTERESTED"
in your product or service .For more information visit to www.sale-trigger-generator
.com. You do that by immediately telling them what your headline
promises. You don't waste their time with a bunch of fluff and
garbage that nobody but you cares about. Tell them what they
want to know, starting with the very first paragraph, and continue
to tell them, right through to the very last paragraph. If you
keep them interested, they'll keep reading, right to the very
end.
Next comes the third letter in the formula:
D="DESIRE". You have to make your prospects "DESIRE"
your product or service. And the way to do that is with benefits,
benefits and more benefits!
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